Keynote: The Power of Storytelling on Your Journey to the Top

Thursday, June 6
8:10 a.m.–9:50 a.m.
2 hours CPE
The shift from a transactional economy to a connected one has people scrambling; when surveyed, companies admit they believe a substantial portion of their revenue is under threat as a result. Businesses, brands, sales forces, marketing teams and leaders at all levels are desperately trying to capture attention and resonate with consumers who expect more. Is there a secret weapon? A silver bullet to humanize and connect? Yes. The answer is strategic storytelling. The problem? In its rapid rise in popularity, “storytelling” has been reduced to in-actionable jargon. Every day businesses and individuals miss critical opportunities to connect with their elusive audiences in powerful and profitable ways because they lack a storytelling skill. Until now. Kindra Hall has presented for audiences around the world and across industries to equip them with this essential skill for success. Far from jargon or fluff, Kindra’s approach to storytelling is razor-sharp and immediately actionable. The result: Using Kindra’s blueprint for effective storytelling, attendees leave empowered and equipped to close more sales, build better relationships, or blow up their brands by leveraging the irresistible power of their stories.

After completing this session, attendees will be able to:

• Describe the psychology behind strategic storytelling—to fully take advantage of it
• Gain clarity on what a story actually is—a nuance lost in the sensationalism of the word
• Identify how to access the unlimited supply of stories within each brand and/or individual
• Describe the biggest storytelling mistake and how to avoid it
• Breakdown the 3 Step Storytelling Process
• State how to study the anatomy of a fail-proof story for maximum impact
• Determine the many opportunities for telling the stories for results

Total CPE: 2 hours
Field(s) of Study: Communications and Marketing—2 hours

Who Should Attend:

CPAs, valuators, practitioners, etc.—anyone interested in developing and advancing their skills for this topic.

Program Level and Prerequisites:

Overview: Learning activity level that provides a general review of a subject area from a broad perspective.

Advanced Preparation:


Kindra Hall

Kindra  Hall

Read Biography